Diriyah holds a rich story, but its previous visual system struggled to convey it. The identity lacked structure, simplicity, and the flexibility needed to create a consistent narrative.

By retaining the iconic Diriyah logomark and custom-crafted elements such as the signature Pantone Tan and bespoke Arabic typography, the new visual identity captures the essence of Diriyah as the magnificent embodiment of Saudi Arabia’s past, present, and future. The result is a system that is practical, adaptable, and true to the City of Earth’s enduring values.